Muslim Press During War1857

Muslim Press during the War of Independence of 1857 and Aftermath This disintegration of Mughal Empire started after the demise of the emperor aourangzeb, to which several causes are ascribed which are at present out of out study. Form journalistic point of viuew , we should have a glance to the independence war of 1857and its effects. The struggle for the feerdom of the county began long before 1875. Including the infidelity of the Hindus and infidelity of other sections of the native inhabitants of the sub-continent. However it was fully realized that armed struggle would be futile and that the situation demanded a long political and constitutional struggle for the coveted independence. The muslime of the sub-continent also realized the facts of being a minority in the sub-continent and being left alone to their fate by the major sections of the natives, especially the Hindus. The Hindus betrayed the muslims in the independence war of 1857 outrageously, rather joined hands with the British ruling clique in order to gain illegitimate advantages over the muslims, with the ulterior motive to avenge their slavery to the muslim rule for wver one thousand years. Hthe clear visualization of these facts and realization of their lost political, social, educational, economic and cultural supremacy resulted in the origin of two-nation theory which proved the way to the creation of Pakistan. The British government marked the former rulers of Delhi as their rivals. The failure of the struggle resulted in degeneration of the Islamic society in India, politically, socially , economically and culturally. Even before the decline of the political authority of the Mughals, the decay of Indian Muslims set in. Economically not only the upper class of the muslims that suffered under the new conditions, the peasants and the weavers forming the lower class or order of Muslim society were also badly affected. The change of government and the colonial and imperialist oppressive policies effected especially the muslim society, as they were the rulers before the East India. Company. At that stage, there was a revival of Hindu feeling of antagonism against the muslim coincident with the gradual weakening of the Mughal empire. The Hindus found greater relief with the advent of the British on Indian political stage. That is why most of the important families of the Hindu society sided directly or indirectly with the English. Even long before the independence war of 1857, the Hindus enjoyed the cooperation in the field of commerce with the East India Company. After the failure of the great struggle, the muslims of the sub-continent were politically, socially, culturally, economically crushed, and they became dormant after the shock of their defeat and demoralization On the other hand the Hindus were lavished all the opporitunities of business, commerce and employments. But is should be understood that the press at that stage was u buts infancy and was very feeble to influence the general public. It was next to impossibility that the native press with its total circulation of little more than five thousand could influence that whole sub-continent. After the struggle was over the newspapers especially owned by the Muslim were represses and disappeared from the scene, immediately after the 1857 independence war was over. During the war of independence the press just sided with the cause of the freedom-fighters. The launched strenuous efforts to boost up the morale of the people, by proving the cause of the struggle as just and justified. It published the progress if the war constantly and kept. The people in touch with the latest developments. The press though feeble it was raised criticisms against. The oppressive policies and atrocities of the British. In this struggle, â€Å"Delhi Urdu Akbar† â€Å"Khulasat-ul-Akbar and Sadiq-ul-Akbar actively took part in advancing and justifying the cause of the freedom fighters. They criticized the oppressive polices of the britishers. They amply gave space to the reporting of news and editorial on the subject. There polices, writing and editorials caused alarm among the British ruling party. Muslim press’s point of view the Muslim press raised their voice against the high oppressiveness meted out to the Muslims specially. The press quoted examples of atrocities the innocent Muslims, with glaring examples of objectives obliterate the Muslims their institutions their traditions and culture. On the other hand the Anglo-Indian press issued highly provocative statements in the form of the editorials and columns the overly incit3d their co-patriots to avenge the English murders and even delved into ethnic ribaldry, by freely lavishing abuses on the natives. The Anglo- Indian press accused the native press of gaining its selfish ends and fostering sedition and racial and religious animosities. Sir Syed Ahmad Khan Journalist. A Part from the freedom of the individual Islam has emphasized the free expression of ideas more than any other religion. It was due to the force of junctures of their history. The truth of Islamic massages provided them hope and courage in all stages of human disappo9ntment, one such difficult hour in Muslim history was the aftermath of the war of freedom in 185. Its disastrous consequences drove the Muslims into total alienation depression an degradation . but the forceful massage of Islam. Apart from the exhortations of mystics, religious scholars. And such enlightened philosophers as Syed Ahmad Khan them from total collapse. The trauma of 1857 left the Muslims of the sub-continent paralyzed socially, economically and politically. Apart from the untiring efforts put up by such Muslim luminaries as Sir Syed the Muslims press also played major role in bringing the ship of Muslim destiny ashore. Sir Sayyid not only wanted to unite the Muslims to become an effective social and political force but he also wanted to equip them with education necessary to fight a political battle of their rights in future. It was for this purpose that he opened a college which acquired the statues of a university later at Aligarh. A class of conscientious Muslim leader rose up to face the situation. It was decidedly the British imperialism which had firmly clutched the sub-consent in her iron hands, against which only political and constitutional warfare was feasible. It was the Muslims who were chagrined and disappointed where for the Hindus as usually successfully contrived with the ruling party in order to again their end nefarious objectives to wreak vengeance on the Muslims their pas masters and rulers. The Britisher applied their full force and polices to crush down the of the Muslim and the past rulers form whom they snatched power and grabbed land treacherously. The British rulers were fully aware of the philosophy of â€Å"Jehad† a basic tent in Islamic teaching and dearly cherished by the Muslims. There appeared a very wide gap between the Muslims and the government; and there was no one to bridge the gap. Objectives: Sir Sayyid Ahmad khan was the person who actually laid the foundations of the press as an institution of society. He launched and sponsored† Tahzib-ul-Akhlaq† and a bilingual â€Å"scientific society Magazine† with the role a motive to teach to deliver a message and to preach . the objectives can be summarized as below. The main objective was to usher in a cultural revolution gradually in muslin Society. Secondly it was intended to re-introduce complete thinking of age-old concepts unrelated to the real spirit of Islam. By the periodicals it wais intended to interdicted journalism –cum- literature with the implicit objective to present Islam in a rational and scientific perspective and foundations , shredding away the superstitions and futile traditions and convections which have penetrated in the fold of Islamic injunctions due to age-long mingling with the Hinduism. It was intended to the Muslims to the modern thinking and modern technology , civilization and allied progressive trends as witnessed in Europe. It was intended to urge the people to wake up from their good for nothing life which shrouded them in complete darkness and ignorance and carelessness. It was prescribed to urge and mould the Muslims to learn modern sciences. These periodicals were floated to assist the Muslims to be conscious of their glorious past of Islam. The main streams of positive thinking and development on sound footings. It was positively implied to introduce a gradual but health transformation of life in accordance with the teachings of Islam. The paper and the magazines by Sir Sayyid Ahmad khan were full- fledged program of introducing a comprehensive plan for social cultural literary and educational uplift. And renaissance of muslin society in the sub-continent which has fallen in the abysmal depth of ignominy. Risala-i-Baghawat-i-Hind (The Cause Indian Revolt):- Sir Syed Ahmad Khan in his above edited risala to bridge the ever increasing gap between the rulers and the Muslims and tried to allay the weight of responsibility of the alleged mutiny which was true cause of the so-called mutiny which was not a sudden phenomena but a general accumulation of differences and grievances for the last so many years. As such the contributory factors leading to the revolt war, according to Sir Syed Ahmad Khan are the following;- The so –called munity was caused due to several wrong- doing, frustrations against the ruled. People had lost all faith in the British Rulers. From the activates of the Christian missionaries in the sub continent, the people rightly believed that the alien government was bound to meddle into the religious affairs of the people. Economically the people ascribed their ruination to the money lending classes besides rates of revenue assessments. It not only reduced them to extreme impoverishment but also shaker their allegiance and faith to the British. With the introduction of new administrative setup and structure in the sub continent besides dissolution of native durbars and disbandment of the princely armies: all factors joined together in giving rise to a widespread unemployment in the whole of the sub-continent. The British made manufactures first throttled the indigenous industri3s due to their low cost of production and choked the industries in the sub continent. The policy first accelerated the unemployment. Second Phase Of Muslim Press: In the face of Hindu prejudice and the pressure of newly emerging social and political realities, the all-India Muslim league was established on December 30, 1906. Nawab Viqar –ul-Mulk, Nawab Samiullah , of Daca, and Mazhar-ul –Haq were some of the prominent Muslim leaders who played a significant part in the formation of a Muslim political organization . which could effectively voice the grievances and demand of the Muslim community and struggle for their rectification or realization, Maulana Muhammad ali, who was also present at this session, was one of the leading daftman of the league constriction . uring the later decades, Maulana Muhammad Ali along with his brother , Maulana Shaukat ali waged a relentless struggles for the rights of the Muslims Maulana Muhammad ali’s comrade along with a few other Muslim publication became the preventative voice of Muslim interests in India . Maulana Muhammad ali , Muolana Zafar Ali khan and Maulana Abdul Kalam Azad were a trio of Muslim newsmen and struggle for freedom . Maulana Muhammad Ali and Maulana Zafar Ali khan became the advocate of a two nation theory. While Maulana azad Joind hands with the Indian national congress. Oudh Punch :- Appeared in January 12,1857 in activities of the worshippers of new light . it somehow became the organ of public opinion and user to write against the British policies harmful for the people of India . it opposed all such measures. Dawn And star India : As the urgency of bringing out a daily English newspaper form Delhi became more poignant, the Quaid desired that â€Å"the star of India â€Å"Calcutta should be shifted to Dehli but should continue its circulation there to as an evening newspaper. After detailed exchange of news between MR M. A. H isphanci and the Quaid it was deiced that weekly Dawn should be converted into a daily and the star should continue its publication from its parent place . The selection of and editor posed some problems. With the exception of Berelvi of the Bombay Chronle. A Hindu owned daily and Abdur Rahman Siddiqi of the Morning Newz Calcutta there was no first class Muslim editor of and English daily. finanyl than postman Joseph was persuaded into accepting the editorship and daily dawn became a really in 1942.

Coke vs. Pepsi: An Economic Analysis Essay

Executive Summary In this case study we will do an economic analysis of two major competitors; Coke ® and Pepsi ®. We will look at the history of these to competitive giants and discuss how they have evolved over the years to become rivals in the 21st Century. In this case study we will also look at the supply and demand of each company’s products. Coke and Pepsi are not only in the beverage business they have branched out into other arenas to continue being the leaders in their market. Both companies do business all over the world; we will also look at how they size up internationally as well as nationally. We will look at production and cost in the short run and long run by analyzing each company economically. Each company has forecasted where they will be financially in the 21st Century and in this analysis we will calculate if they have forecasted close to where they are today. Management is a big part of the success of large firms such as Coke and Pepsi so we will look at the management styles of each one. By looking at management will analyze the strategic decision making of each firm and note any issues they have had in the past or present with upper management. Finally strategic decisions in oligopoly markets with regards to profit maximization is vital to the firm and the shareholders alike, we will analyze those strategies as well. After reading both of these competitive giants’ histories it is clear to see they are both trend setters in their own rights. Coca-Cola ® was being formulated in Atlanta in a pharmacy and selling about 9 drinks a day to now selling over 1 billion servings of Coke products a day. With Coke the product has always been an advertisement junkie from its beginnings when the founder put the Coca-Cola name on everything to now having global ad campaigns. Pepsi has also been a media giant and has soared in the market because of its huge ad campaigns. Pepsi has been known to use mega stars like Michael Jackson and Brittney Spears to be spokesmen for the brand which has been a big success over the years. Both Coke and Pepsi have evolved and changes in look at take over the years. Coke in the early 90’s tries to change the formula to New Coke and was soon back to what is known now as Coca-Cola Classic ®. Pepsi has also tweaked its formula only to revert back to the original. Both of these companies have many many brands and brand extensions. The competitive nature is apparent in each of these companies and will continue on. Coca-Cola seems to have a slight lead in the market and has always been a leader but not by a landslide Pepsi is always running close behind. There is both loyal Coke and Pepsi customers and some who enjoy both products and go back and forth. Coke has many brands like Minute Maid, Vitamin Water, Aquafina, Sprite, and many more. Pepsi also has many of the same or similar brands like Tropicana, Sobe Life Water, and more to coincide with Coke. Brand extensions are very important in the success of these companies. Pepsi Cola and Coca-Cola were both started in the late 1800s by pharmacists in the south Pepsi in N.C. and Coke in GA. Pepsi Co was formulated in a merger with the Frito Company which became Frito Lay. Brands like Frito Corn Chips and Lays Potato Chips and Pepsi together were formed in 1965. Though apart Frito was started in 1932 and Pepsi in 1895. This 1965 merger began a lifelong relationship and successful partnership. Doritos emerged in 1965 adding to the success and Pepsi enters Japan and Eastern Europe as well. In the 70s Pepsi acquires things like Pizza Hut and Taco Bell, which adds to the brands solidity and its market value. Looking at these companies financially is where you can see how they stack up against each other. Coke has a good positive outlook on the future. Pepsi also has a good outlook on future endeavors in the US and abroad. Coke being a huge international company brought in $27.8 billion of net operating revenues from operations outside the United States. (United States Securities and Exchange Commision, 2011) Coca-Cola also created 4,700 jobs in 2011 in the opening of the Great Plains Bottling Company in the US. These leaps and bounds made by Coke are nothing abnormal it is a huge marketer. One big issue for both Pepsi and Coke is water scarcity and that most likely will have an effect on the companies’ productions costs which are in turn passed on to its consumers eventually. Coca- Cola is concerned with the water scarcity issue and reports I its 10-K filings that the water sustainability problem will more than likely have an effect on the company and reposts this, †from overexploitation, increasing pollution, poor management and climate change as the demand for water continues to increase around the world, and as water becomes scarcer and the quality of available water deteriorates, our system may incur increasing production costs or face capacity constraints which could adversely affect our profitability or net operating revenues in the long run† (United States Securities and Exchange Commision, 2011) The PepsiCo Company faces the same type of troubles when it comes to externalities. The negative effects of these externalities will take a toll on t he profits of all bottling companies since they will have to begin to develop ways to be productive without corrupting its external environment. In India drought has made water a scarcity and some of the blame is being put on Coca-Cola Bottling Plants in the area. In a village in India protest caused a $25 million a year plant to shut down. Some protestors say â€Å"drinking Coke is like drinking a farmer’s blood† Groundwater is not the only problem reported high levels of pollution have been reported as well and sludge fertilizer offered to farmers as a peace treaty high in levels of cadmium-laden in the sludge fertilizer. Protestors say why they would do that and nothing about depleting water, Coke responds that those accusations have no merit. (Ehl, 2011) PepsiCo has had the same bad reputation for depleting water resources around the globe. Coalitions like Council of Canadians and Food and Water Watch work to ensure the food, water, and fish we consume is assessable and sustainable. They also make sure the government does its job at protecting those resources as well. In conclusion Coke and Pepsi are both equally competitive and equally challenged with today’s problems. Seeing the value in both of the companies is easy they have both been models for the beverage market and for the world market alike. By looking at the history of the companies it is clear to see they run neck and neck with on another. I think going forward with the companies that there has to be greater concern for the world economics and water depletion is part of that economical problem. Learning new ways to safely produce the products in areas that have an abundant supply of resources is the key to success here. Investing in the research and development of safe ways to bottle is on the forefront of both of the bottlers’ agendas. These are two extremely successful companies that have been around for over 100 years they are not going anywhere anytime soon. Works Cited Ehl, D. (2011). Coca-Cola Charged with Groundwater Depletion and Pollution in India. Centerville: Earth Talk. United States Securities and Exchange Commision. (2011). ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES. 10-K Filings , 12-13.

Sentencing and Corrections System Research Paper

Sentencing and Corrections System - Research Paper Example Sentencing and Corrections System Even though rehabilitation is one of the listed purposes of sentencing, its capability to achieve the goals has been questioned at length. On the contrary, incapacitation unlike the other retribution methods is the severest form of punishment that reduces the possibility of the criminal’s reversion for a specific period of time. According to Mackenzie (2001), the world has been witnessing enormous changes in the philosophy and practice of sentencing and corrections during the last thirty years. The early twentieth century justice systems emphasized more on rehabilitation, whereas, by the end of the century emphasis was given on fairness and justice, considering sentences as necessary. With the changes of time, the concept of sentencing was altered into a crime-control method that focused on incarceration intending to reduce the amount of crime in the community. According to Mackenzie (2001), the four essential and fundamental goals attributed to the sentencing process are retr ibution, rehabilitation, deterrence, and incapacitation. Retribution is based on the basic principle that those who break the law must be prosecuted. However, deterrence focuses the hardness of punishment. As a result, offenders are discouraged to commit any further crimes considering rationally the cost of punishment which is too hard. The process of Incapacitation physically confines the person into prison, providing him no further chance o commit any crime. On the other hand, rehabilitation tries to develop the offender’s behavior thinking which may prevent persons from continuing to commit crimes. The sentences frequently meet several of these objectives in practice emphasizing the priority of them. However, emphasis of the methods is given to protect the public and the mechanisms are expected to provide public safety. The objectives and goals of punishment have been changing with the passage of time; and the number of persons under the correctional supervision in the Uni ted States has been enlarging rapidly. Variations in the philosophy and practice of sentencing and corrections can create significant impacts on the imprisonment rates. In the opinion of Mackenzie (2001), some of the issues during the mid twentieth century were the arguments for abandoning the rehabilitation model as well the demand for increased crime control through incapacitation and deterrence. Proponents asked for limitation off the authority of judges and correctional administrators on moderate criminal offences and to bring minimum mandatory sentences. However, everyone agree with the notion that crime prevention with the help of incapacitations is a major justification of justice. The overall impact also considers the impact on individual offenders, who are restricted by several Federal and State laws that deny the right to vote, hold offices, and engage in particular occupations. Sentencing has been affecting the state and federal corrections system throughout the years. Th e sentencing principle focused more on incarceration, having greater impacts on the total legal structure of the nation. As Blumstein (n.d) pints out, 12 percent of the increase in incarceration rates was due to more offenses being committed. Variations in the philosophy of sentencing and correction have a dramatic impact on the criminal judicial system. Even when some States did not alter to a determinate sentencing procedure, they undertook the changes to

Assessing Culture Essay Example | Topics and Well Written Essays - 1250 words - 1

Assessing Culture - Essay Example The four types of organizational culture developed are collaborate (clan), control (hierarchy), compete (market), and create (adhocracy). They have varying characteristics in terms of operation, which correlates with different qualities and features of the organization’s environment. Assessing the culture and subcultures of an organization provides the designers and planners of the workplace with a foundation on which they can structure an environment that supports its expression and function. The role of culture in the educational sector is to determine the effectiveness of institutions within the sector (Carroll, 2010). An appropriate, unique, and strong culture accomplishes several things for the institution. First, it reduces uncertainty of institutional performance through the creation of a common way of interpreting issues and events. Second, it creates a sense of order, where members awareness of expectations placed on them is high. Third, it creates a sense of continuity. Fourth, it provides a unity of commitment and a common identity. Finally, it provides vision for the future behind which, the company can rally. The first step in implementing meaningful change and making the best of organizational culture as an asset to be leveraged in support of the institution’s goals is in diagnosing its present cultural condition. This can be achieved through conducting analysis such as PESTLE and SWOT to gauge the current positioning of the institution. CNCS is a federal agency, which helps over five million Americans to improve the lives of fellow citizens through serving them. The corporation works hand-in-hand with local partners to tap into the can-do spirit and ingenuity of the American people in tackling pressing challenges that face the nation. This is done through investment in thousands of faith-based as well as nonprofit groups geared towards making a difference across the country. The aim of the

The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat Essay

The Interpretation of Marketing Strategy on the Rise of Wong Lo Kat - Essay Example According to the research findings, it can, therefore, be said that there are more than 2000 Chinas time-honored brand enterprises recognized in China, mainly concentrated in the catering trades, pharmaceuticals, and other industries. However, according to the current statistics, about 70% of Chinas time-honored brand enterprises have disappeared, while the majority of surviving the situation is a precarious business, and only 10% of the good economic form of scale is very small. As one of the old pharmaceuticals industries, Wong Lo Kat (whose old name is Guangzhou Yangcheng Pharmaceutical Co, Ltd) is a booming company. It reached 1.5 billion, plus canned drinks, the total sales of which exceeds to 300 million CNY in 2003. From 1999 to 2003, the average growth rate of Wong Lo Kat was more than 25%, which is labeled as the success model of the combination between the traditional workshop and modern business, as well as a successful example of other traditional pharmaceuticals enterpri ses. Herbal tea is one kind of the teas which are formed through the Chinese herbal medicine in the regions of Guangdong and Guang Xi. Generally speaking, it has the function of clearing heat and dampness. Wong Lo Kat is the most famous herbal tea among the old herbal teas. As time has gone by Wong Lo Kat has also become famous in the world. Wong Lo Kat’s development had its chance and special features to expand further. It created the transformation from a small company to a large company in one year. In its first stage, it faced some problems such as the confusion between the beverage and herbal tea and so on.

Organizational Behavior Essay Example | Topics and Well Written Essays - 4750 words

Organizational Behavior - Essay Example It is also considered to be the job of a HRM to recruit and hold on to the most skilled and proficient employees to make the organization competitive with respect to attracting potential candidates. In the present competitive and rapidly altering business environment, management of human capital has become critically important to preserve viability of the team. Thus, the HRMs involve a pivotal role in today’s business as people are considered to be the key factor which helps to attain long-run competencies. Organizations can replicate production processes or marketing strategies, but the talent of employees makes an organization unique and differentiates it from other competitors (Society for Human Resource Management, 2012). My Personal Leadership Philosophy The concept of leadership is quite broad and situational. In order to become a successful HRM, I have examined the most vital aspects in me for the reason of mastering leadership. I have realized that leadership is not about having subordinates, it is not a mere title and it cannot be accomplished by mechanically following few ideologies but rather leadership means to have the nerve for making the appropriate choices. Leadership is empowering the subordinates to pursue a shared objective of accomplishing a positive and long-term influence. My leadership philosophy has been formed with the help of several aspects. The first aspect is self-understanding. I believe that without self-understanding, one cannot successfully accomplish leadership qualities. The rarest form of leadership is believed to depend on relationship. One of the most significant activities conducted by me for the reason of developing my personal form of leadership is identification of the core worth. Probably, the most critical aspect to become an operative leader is to define and realize the core values of the organization or the team so that shared objectives can be created and a culture to promote coordination as well as competition can be developed. Based on these philosophical guidelines, I shall determine my core values as self-understanding, honesty and respect, passion, growth and learning as well as communication skills which I expect to assist me in facilitating the attainment of organizational goals and objectives. My Skills /Competencies Se lf-understanding: It is believed that one cannot accomplish leadership qualities without self-understanding which signifies the realization of his/her strengths and weaknesses. Once this understanding is gained, decisions need to be made in accordance with the individual principles. It is in this context that a genuine leader is believed to remain true to every concerned person. Genuineness in this sense denotes reliability in behavior and decisions along with the appropriate level of sincerity towards the subordinates. Honesty and Respect: Honesty has great significance in life and helps to control actions which are ethical and well-justified. I regard honesty to be one of the vital values in my life. It sets a particular framework based on which a leader makes all decisions. Without honesty, there would be no inspiration to follow other morals. According to my experience in the HRM division, the other imperative factor measured to be essential for leadership is ethical practice. T he factor of ethical practice is one of the efficient and effective aspects of leadership in order to make appropriate decisions. It

Case Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Case Analysis - Essay Example m, and CollegeWikis.com—hope to come in.† (Facebook Faces Up, 2008) Facebook has increased it user base by opening admission to all: â€Å"In June, 11.5 million of the individual visitors to the site were 35 or older, more than double the number a year before, according to market researcher ComScore Media Metrix† (Facebook Faces Up, 2008). Now at 33 Million subscribers total Facebook’s worth has been estimated between 1 and 4 billion dollars. However the increase in size has contributed to more site downtime and possible problems with security that are slowly being addressed. In analyzing Facebook’s position in the marketplace, as table 1 on the next page shows, there are some key factors for the company as well as its competition to be explored. Facebook is the number two site for all social networking website as of April 2008. While MySpace is certainly dominating the field it has not grown as dramatically as Facebook has done. More recent numbers, as stated above, have put Facebook even closer with 33 million subscribers since opening its doors to all users in May. Furthermore, according to most reports, the college age users that have currently been using Facebook do not seem to be switching services any time soon. While other companies are attempting to fill the college niche market, they have not successfully created an easier to use platform with as much Web presence as Facebook. However, as this table reveals and many analysts agree with, LinkedIn is quickly increasing its user base and with some changes in its website structure and presence, may soon represent some valid competition for both Facebook and MySpace. While Facebook is certainly growing by leaps and bounds it may be time to consider partnering with other companies whose infrastructures have proven successful and who may assist FaceBook with the challenge of growth and security that it currently faces. Recent refusal to partner with Googel, Yahoo1 and others may only be

The form and function of Concept Store Essay Example | Topics and Well Written Essays - 4750 words

The form and function of Concept Store - Essay Example The research adopted a survey research design, combining exploratory, inductive, and qualitative study approaches. The exploratory element involved developing research questions, for presentation to selected concept stores staff members and customers, from examining relevant theoretical information on this type of stores. It was possible to look for patterns in the acquired information, while analyzing extant observations made by customers and concept store employees. In consideration of the qualitative study approach, the research involved observation, administration of the structured questions to chosen research subjects, and comprehensive interviews. The focus groups comprised of select individuals from diverse genders, from different regions, and customers who frequented selected concept stores. The comprehensive nature of the research design made it possible to collect already recorded information, as well as, first hand information hence providing a basis for comparison of exta nt and new information. Shopping luxury, associated with fashion retailing in mid and upscale markets, is progressively shifting from product sale to enhancement of customer experience, through specific design considerations in the form and function of concept stores. This chapter aims at providing an in depth analysis of literature addressing the emergence, development, and present day status of concept stores. The analysis of literature seeks to primarily focus on the design aspects of concept stores.

The Value of University Education Research Paper

The Value of University Education - Research Paper Example Gradual developments in the field of educational grading and prescribed patterns of course designs in various trades evolved the institution of higher education centers called the universities. Presently, the academic sector of the entire globe is monitored by different universities according to the standards and expectations set by them. As the employment sector has grown enormously out of proportion with equal rise in merit expectations and with the conceptual development in business thoughts, employers have identified the need for acquiring high-end brains among the university graduates. Under the prevailing conditions in which successful university education is becoming the paramount demand for acquiring a position in better companies, a comparative study of the values of the two educational streams – university graduation and high school graduation – is necessary for better understanding the prospects of the students from either stream. Strength of University Gradu ation The prime edge of the university education is it adds value to the knowledge of individuals from the socio-ethical perspective beyond the limited time-bound courses most of the students learn for fixing their position in the job market. While studying in a university campus, the students get elaborate exposure to different cultural and ethnic groups. This exposure takes them to the heights where they shine in the glory of technical aspects of their educational trade with ethical concern and social responsibility. According to certain observations â€Å"university degrees provide students with the knowledge and skills that help make their lives meaningful and rewarding, and strengthen their contributions to society† (â€Å"Ensuring the values†¦Ã¢â‚¬ ). A graduation from a reputed university doubtlessly guarantees all spheres of qualification for the student – spiritual strength, academic excellence, forbearance and sprit of competition, which eventually tur ns them fit for adapting to changing conditions of professional ambience. The spiritual merit of an individual plays a vital role in the formation of his successful personal life with capabilities to accept challenges and workout plans for action in a perfect way. From the academic point of view, students obtain grass-root level standard of knowledge with enough practical experiences and the element of group learning by studying in a university. The prospects of patience containing competitive spirit help students frame sufficient amount of self discipline which is a requirement for achieving higher targets. Moreover, a graduation from the university enables them to prepare themselves for better careers or for choosing higher education in various streams of excellence. The provision for graduate level expectations set by universities also helps students and educators estimate the desired standards of education students are expected to attain from their university graduation. This sy stematized training and evaluation pattern helps the hirers and policy makers in designing the courses according to the standards set for the academic as well as professional qualifications for separate careers. Benefits of university education – individuals and society The importance of higher education from a university is reflected in the field of modern business world. It also provides better living standards and stability of income for the successful candidate as the investors of business

People resourcing(HR) Essay Example | Topics and Well Written Essays - 3250 words

People resourcing(HR) - Essay Example They are men and women who lead by example, team work, communication skills, and dedication. In the modern times, it is not enough to be highly skilful. One has to be adaptable to adjust with changes in technology and environment. The need for development of a strategic approach is correlative to the 'best fit, best practice' concept in management of human resource. Best fit is not simply use of the best man or woman for a particular job slot. It goes beyond to achieve the winning situation by harnessing the talents and skills of one employee for the purpose of achieving a specific target or goal. People sourcing align with the company's strategy and strategic human resource management has a stake in the company's performance and results. (Sandeep Krishnan and Manjari Singh). The importance of this approach is gaining ground as traditional management techniques based on 'one system fits all' approach is rapidly losing out in view of the frustration felt by both the management as well as the employees to fit into an outdated system which is no more suited for either. Instead, today the preference is for capability with communication skills. For instance, the capability of a particular employee may not be of very high order, but if his communication skills are noteworthy he may be the ideal choice to carry out a job, a project, or even a whole enterprise. ThModern day technology is designed to bring out the best even in the most mediocre individual provided he or she abides by the simple instructions codified as commands. The tremendous growth of information and communication technologies has exposed the new generation today to a system run efficiently with the help of sleek computers, printers, scanners and other gadgets which has left the system of the previous generation overwhelmed and on the throes of extinction. The system which was in vogue just a decade ago has been outpaced in terms of efficacy and communication methodologies. The present office scenario in most establishments, even in third world countries, presents an atmosphere of youthful exuberance blending with computer aided data systems in place. Handling men enjoins a host of activities and concepts. It has to do with operating, planning, control, research and development, and decision making. Indeed, the present age's requirement for 'best fit, best practice' approach is necessary in the highly competitive nature of doing work today. Even with

A modest proposal Essay Example for Free

A modest proposal Essay Swift also incorporates the use of gruesome details delivered in a pleasant voice, an example of this is, the skin of which, Artificially dressed, will make admirable Gloves for Ladies. This challenges the readers beliefs between right and wrong, and makes him think of how horrible and cruel they are to the Catholics. It does this because the idea of making anything with parts of a human is horrible, and to make something associated with the rich, Gloves for Ladies makes it even more horrible that they dont want to relate to the narrator, who is someone like them. We also see this when he says, particularly Weddings and Christenings. Here, the narrator suggests eating babies at Christenings, which is sickening and goes against any human feelings. He uses this to makes the reader aware that this problem is getting out of hand, and makes the reader realise that is something should be done soon or the problem will escalate to something as sickening as eating babies. This technique desensitises and spoils the readers expectations, and the fact that they are shocked makes them question the fact that they have associated with the narrator in the first place. Another technique Swift uses is entirely unacceptable suggestions made as if acceptable. An example of this is, A Child well Nursed is at a year Old a most delicious, nourishing and wholesome Food. This unexpected exaggeration of detail stuns the reader and makes him think how sick and twisted the narrator is. He then realises that the narrator is Protestant, and how Swift is mocking them and therefore becomes aware of how badly the Catholics are being treated. Another example of this is when he says, I rather recommend buying the Children alive, and dressing them hot from the Knife, as we do roasting. This technique changes the perceptions of the reader because it gives them a twisted image of something that would normally sound appetizing (when roasting a meat), and who up to this point has identified with the narrator, and encourages the reader to think of alternatives to solve the problem, that are moral and justified. Swift also includes some truth, to show how the Catholics are living and being treated. An example of this is when he says, they are every Day dying, and rotting, by cold, and famine, and filth, and vermin. This use of truth creates feelings for the Catholics and makes the reader understand their position. These subtle digs at the affluent Protestants tell the reader they are to blame, this is shown when he says, for Landlords, who as they have already devoured most of the Parents. This shows the mistreatment of the Catholics because they make them seem like murderers, something a high-class person would hate, and makes the reader realise of this and object to the idea. A Modest Proposal has been written with two levels of meaning. The first is that Swift adopts a persuading false act, which is shown through the narrator, but reveals true anger and disgust at the indifferent attitude of landowners the rich and religious Protestants and the intolerance of his time. Swifts use of satirical techniques shows us what was happening at his time through a very different approach. He uses this approach to surprise and mock the readers, which is much more effective, because it makes the readers realise by comparing their ideas to horrible ones that they are in the wrong. This also makes the reader listen and realise better than just a pamphlet saying how bad the Protestants are. The use of satire helps people understand better, through a more enjoyable way and addresses the problem in a more empathetic way. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Jonathan Swift section.

The financing of the UK healthcare system

The financing of the UK healthcare system Since the recession, the UK debt and deficit has been at an all time high, where by the end of 2009 UK debt was reported to be  £950.4 billion, equivalent 68.1 gross domestic product (GDP) and the deficit was  £159.2 billion, which equated to 11.4% GDP (Figure 1).1 With that in mind it is a fact that all public sectors will be facing spending cuts to reduce the governments debt and deficit. Since the NHS receives its funding from the government, it is logical that it will face spending cuts too. Therefore, it is significantly important to use economics as one of the determinants in the allocation of already limited healthcare resources. Figure 1. Shows the UK government debt and deficit as percentage of GDP, from 2006 until the end of 2009.1 Economics is concerned with efficiently allocating the limited available resources, between alternative uses, to achieve maximum effectiveness.2 There is an ever increasing number of different technologies and medical interventions that cannot all be used to treat illnesses. The limited resources in the healthcare services, means decisions on resource allocation have to be made carefully so that maximum effectiveness can be achieved. In order to efficiently allocate resources, one has to consider the economic evaluation of the different alternatives before implementing the one that is the most effective and cost-effective.3 Health economics is used to improve peoples health, which is how it differs from normal economics, in that it is not about analysing consumers demand and supply, but analysing benefits of medical interventions in relation to their costs. In health economics it is also more difficult to measure health outcomes in comparison to financial outcomes in financial economics. Outcomes of healthcare interventions are usually measured in quality adjusted life years (QALY).3 Patterns of financing healthcare There are two methods of financing healthcare, which are public financing and private financing.4 Public financing of healthcare raises capital through taxation of the public (Table 1). The NHS is funded mainly through public financing. Private healthcare is where the capital is raised through the patients using the health services. The patients either pay themselves or are usually insured, so the insurance company pays their healthcare bills (Table 2). The healthcare system in the USA raises capital through private financing.5 Table 1. Describes the different methods and sources of public financing in healthcare Sources of Public Financing Description of Financing General Tax Revenues e.g. UK, Italy, New Zealand Finance is raised by taxation the cost of raising funds is low General taxation pays all the bills so patients do not Low cost per capita Two types of general taxation Regressive Falling more on the poor than rich people Includes tax on items such as tobacco, alcohol and recreational events etc. Progressive Falling more on the rich than poor people Includes tax on luxury products purchased by the rich Deficit Financing Raised by, issuing bonds with long term low interest repayments and bilateral or multilateral aid loans Borrowing and spending funds that are repaid over a period of time Deficit financing supplements general tax revenue It is used on the development and expansion in healthcare infrastructure Earmarked Taxes Tax on a particular product such as lottery and gambling for particular services such as healthcare Social Insurance e.g. France, Germany and Austria The state acts as insurer Financed by employer and employee payroll deduction Social insurance is based upon collective risk of insurance group Government might also contribute to social insurance Public Healthcare Insurance e.g. Canada, Taiwan and South Korea Uses private sector providers but payment made by government run insurance programmes. Capital expenditure are financed from tax revenues It is cheaper and much simpler to administrate than the American for-profit insurance. Wealth is transferred only from low to high risk groups, not from those with high income to low incomes Table 2. Describes the different methods and sources of private financing in healthcare Sources of Private Financing Description Private Health Insurance Social device in which a group of individuals transfer risk to another party in order to combine loss experienceby : Risk Pooling Risk Funding System of third party payments has the effect of: increasing demand Increasing of prices Inefficient allocation of resources Employer Financed Schemes Employers directly finance healthcare for their employees focusing on accident prevention and occupational health. They pay for private sector health services Employ medical personnel directly Provide necessary facilities and equipment Employees families are also covered. Community Financing It is voluntary in its nature Payment for healthcare is made by members of the community Resources are controlled directly by the community Direct Household Expenditure Health expenditure constitutes a large share of GDP through People buying more health services People buying higher quality health services Government services charge fees from users Raises household costs causing inequity A study produced by the world health organisation concluded that in healthcare services that were publicly funded, the expenditure was lower. This was as a percentage of GDP and per capita. It also concluded that the population as a whole gained better health outcomes, universal standards were in place and costs of treating illnesses were reduced by increase emphasis on preventative primary care.6 Healthcare systems in UK and USA In the UK, the National Health Service (NHS) was developed in 1948, where for the whole population healthcare was free and it is paid for by taxation, which means people would pay for it according to their means, not their needs.7 The NHS is wholly funded by the government, through various methods such as taxation and national health insurance (Table 1). Only 1.3% of the total NHS expenditure is provided through charging patients, the other 98.7% is funded by the government, where 90.3% of that comes from taxation and 8.4% comes from national insurance.8 In the UK, only 11.5% of the population purchase supplementary private health insurance, whereas in the USA over 67% of the population have health insurance.9 10 In the USA the healthcare system is not funded by the government but rather by public and private health insurances. Private insurance which is mostly employment based, funds 67.5% of the healthcare budget and the rest is funded by public health insurance. The healthcare system in the USA is funded by the demand for good health, whereas the NHS is funded by the supply of healthcare. There are various programmes of public health insurance that are used to fund healthcare in the USA. These programmes include medicaid which helps the poor, medicare which helps the elderly and the disabled, state children health insurance plan which aims to help poor children and finally other plans such as those that are offered to the military. Although these public health insurances are in place to provide help to the poor, elderly and disabled, 45.7% of Americans do not have health insurance.10 The differences between the healthcare systems in the USA and the UK also differ in terms of health outcomes, availability and costs. In 2009 the total health expenditure in the USA was 15.7% of GDP in comparison to only 8.4% of GDP in the UK. Tables 3, 4 and 5 are demonstrate the differences between the two healthcare systems.11 Also, even though the USA has much higher health expenditure than the UK it still has a lower life expectancy at birth (78.8 years) compared to the UK (79.5). Table 3. Compares the healthcare expenditure of the USA and the UK healthcare systems in 2007.11 Indicators UK USA Total expenditure on health, % GDP 8.4 16 Total expenditure on health, Per capita US$ PPP 2992 7290 Public expenditure on health, % total expenditure on health 81.7 45.4 Public health expenditure per capita, US$ PPP 2446 3307 Out-of-pocket expenditure on health, % of total expenditure on health 11.4 12.2 Out-of-pocket expenditure on health, US$ PPP 343 890 Table 4. Compares the healthcare resources of the UK and USA healthcare systems.11 Indicators Year UK USA Practising physicians, density per 1,000 population 2007 2.5 2.4 Practising nurses, density per 1,000 population 2007 10 10.6 Medical graduates, density per 1 000 practising physicians 2006 37.7 26 Hospital beds, density per 1,000 population 2007 3.4 3.1 Acute care beds, density per 1,000 population 2006 2.8 2.7 Psychiatric care beds, density per 1,000 population 2006 0.7 0.3 MRI units per million population 2007 (e)  8.2 25.9 CT Scanners per million population 2006 (e) 7.6 32 Table 5. Compare health and disease in between the UK and the USA. Indicators of Health UK USA Life Expectancy at Birth (years) 79.5 78.8 Mortality Rate Under 5 (per 1000) 5.7 7.8 Maternal Mortality (per 1000) 8 11 Disease Diabetes Hospital Discharges per 100,000 72 197.9 Cancer Hospital Discharges per 100,000 994 563 Acute Myocardial Hospital Discharges per 100,000 153 277 The comparisons above show that increasing funding does not mean that the quality of health would improve. The USA spends much more capital on healthcare than the UK, but they still have a higher mortality rate for children under the age of 5. The table above demonstrate the fact that in NHS, the funds received are spent much more effectively than the healthcare system in the USA, showing that more effective resource allocation decisions are made and hence better health outcomes are achieved. Also due to the lack of health coverage in the USA, around 45,000 people are killed every year.12 Such figures do not exist in the NHS as healthcare services in the UK are free for everyone. Other means of showing how the NHS is better than the health service in the USA, is that in the UK, patients are treated in accordance to their illnesses regardless of their social class, whereas in the USA more income means better treatment, which of course only benefits the rich. Also administration charges in health services in the USA which are publicly funded such as medicare and madicaid cost much more than the services in the NHS making it less readily available to all the poor, elderly or disabled. The importance of application of economic evaluation in the NHS, to provide decision makers with robust information to guide resource allocation decisions. The definition of economic evaluation is that it is a comparative analysis of two or more courses of action in terms of both their costs and consequences.13 Hence in healthcare it can be thought of as a framework to assess the benefits and costs of each alternative method of healthcare intervention. The limited resources such as people, equipment and facilities in the healthcare, provide a helpful framework where alternative uses of the available resources can be compared. Economic evaluation in healthcare aims to maximise the outcomes from available resources through aiding resource allocation.13 There are three types of economic evaluations. These include cost-effectiveness analysis (CEA), cost-utility analysis (CUA) and cost-benefit analysis (CBA). Although these terms characterise different types of analysis, they do share some similar components, which include a stated perspective, a comparison group, and evidence of effectiveness, evidence of costs and a method of combining both costs and effects collectively. The differences in the analyses are the ways used to measure and value health outcomes. When the health outcomes of comparative interventions are established to be the same, then a cost-minimisation analysis (CMA), which is a sub-component of CEA is used, and only considers the inputs. This analysis aims to decide which intervention is the cheapest method of attaining the same outcome.13 Resource allocation decisions in the NHS are very important because demand for healthcare exceeds the recourses that are available, which gives health authorities many challenges to face. Due to the acknowledged resource constrains in the NHS, economic evaluations have become a recognised part of policy making.14 In England, the National Institute of Health and Clinical Excellence (NICE) is in charge of providing the national guidance for promoting good health and the treatment and prevention of ill health and provides clinical guidance to improve the quality of healthcare.15 In order to do that, the effectiveness and cost-effectiveness of comparative healthcare interventions are required to be considered. There is a large increase in procedures and technologies for the prevention and treatment of diseases. Therefore, there are many alternatives of treatments and prevention of illnesses with variations in efficiencies and quality of care. Rational priorities in healthcare cannot be set for current and new resources. Hence, NICE would consider whether the resources available are being used in the best way possible to maximise efficiency. Technology appraisals are recommendation by NICE on the use of existing and new treatments and medicines within the NHS, such as surgical procedures, medical devices etc. which the NHS is legally obliged to fund. These very important recommendations, are based on evidence of how well the treatments and medicines work (clinical evidence) and how well they work in relation to their cost (economic evidence), (i.e. does it represent value for money?).16 Discuss the principles and an appropriate method for conducting an economic evaluation of breast cancer screening The breast cancer screening programme aims at detecting breast cancer at an early stage in women between the ages of 50-64, who are at a significantly increased risk of developing the neoplasm. An economic evaluation of the breast cancer screening program would need to compare to cost-effectiveness of the programme and of the treatment that would follow, with the cost-effectiveness of symptomatic detection of breast cancer and the appropriate treatment that would also follow. One would have to calculate the QALY of both the screening program and symptomatic detection, in order to achieve a quantitative measure of the benefits of the two interventions. In order to calculate QALY one would need to work out the quality of life during the disease stage and multiply it by the duration of the disease stage. This would provide a quantitative measure so that two interventions aimed at the same disease can be compared. Then one would need to calculate the costs of each intervention. Both of these would provide the cost effectiveness of each intervention and would show which is more cost-effective.3 Evaluate the rationale of the screening programme targeted to women aged between 50 and 64 in the UK. It is established now that breast cancer is the most common type of cancer in the UK, where 45,700 women and 277 men were diagnosed with it in 2007. Over the last 25 years, the incidence of incidence of female breast cancer rose by 50%. It is much more common in women over the age of 50 were 8 out of 10 women diagnosed fall in that age group.17 16,000 cases of breast cancer were detected in 2007/2008 through the NHS breast screening programme, and it is estimated that 1,400 lives are saved every year because of this programme. Approximately 2 out of 3 women with breast cancer survive more than 20 years with the disease. Where before 5 out of 10 women survived beyond 5 years now it is 8 out of 10 women. The graph (Figure 2) below illustrates the decreasing mortality of women diagnosed with breast cancer in comparison to the past. The earlier breast cancer is diagnosed the increased chance of survival. Approximately 9 out of 10 women diagnosed with stage I breast cancer survive longer than 5 years, whereas only 1 out of 10 women diagnosed with stage IV breast cancer survive beyond 5 years. Although so many lives are saved each year due to the screening programme, there were still 12,116 deaths from breast cancer in 2008 and 99% of these were in women. Therefore, it is crucial to detect breast cancer as early as possible to increase the chances of survival and the quality of life. In addition, detecting breast cancer at an early stage and treating it would be more cost less than the long term treatment of women diagnosed with later stages breast cancer.18 The reason the screening program is for women between the ages of 50-64 is that this age group have a much higher incidence of breast cancer in comparison to younger age groups. The average age of menopause is 50 and this is the when the breast become less dense and cancer can be detected much easier. The compliance in the age group of women over 64 years old is low; therefore it would increase costs and decrease the benefit of the screening program making it less cost effective. Figure 2. Demonstrates the age-standardised (European) mortality rates of breast cancer patients in the UK from 1971 until 2007. Conclusion In conclusion this report has discussed the different patterns of financing healthcare (Table 1 2). The health system in the USA was compared with the NHS in terms of financing, availability and cost. It was determined that the NHS has a lower health expenditure as percentage of GDP than the USAs health expenditure. However, the effective use of these recourses through guidance provided by NICE after taking into account economic evaluation of the different available resources makes the NHS a better healthcare provider than the USAs healthcare system. The importance of economic evaluations that are used to provide robust information to the NICE committee to aid in policy making decisions that are concerned with the allocation of the scarce resources of the NHS have been discussed. Also the principles and an appropriate method for conducting an economic evaluation of breast cancer screening was illustrated in this report. Finally, the importance of the breast cancer screening programme for women aged between 50-64 years was examined and the report demonstrates why the screening programme is so important and why this age group has been chosen for screening.

A IMPORTANCIA DO USO DA MUSICA

A IMPORTANCIA DO USO DA MUSICA A IMPORTANCIA DO USO DA MUSICA PARA O ENSINO DA LINGUA INGLESA A importAncia do uso da mUsica para o ensino da là ¬ngua inglesa RESUMO A cada dia surgem novos metodos e propostas que pretendem auxiliar no aprendizado da là ¬ngua inglesa de forma efetiva. Porem, ao tentar usar formas inovadoras o profissional da area de là ¬nguas estrangeiras se depara com um problema muito comum: o aluno escuta, mas nà £o compreende, escreve, mas nà £o cria a là ¬ngua escrita, repete expressoes e palavras, mas nà £o fala. Ou seja, nà £o se comunica, realmente, numa segunda là ¬ngua. e importante entender que o sucesso na aquisià §Ãƒ £o de uma nova là ¬ngua requer comprometimento e participaà §Ãƒ £o total por parte do aluno. Metodologias rejuvenescidas, ou a aplicaà §Ãƒ £o de regras, nà £o significam aprendizado efetivo. O educando precisa se sentir familiarizado com a là ¬ngua; necessita sentir-se parte deste meio. A mUsica tem esse poder de abrir caminhos e ligar conceitos e ideias. Ela consegue propagar ate aspectos culturais de uma determinada regià £o, usando uma combinaà §Ãƒ £o de linguagem sonora, verbal e, muitas vezes, visual. Ferreira (2009) comenta que desde os primà ³rdios da humanidade, a mUsica ja servia de subsà ¬dio para as primeiras manifestaà §oes verbais orais da humanidade. A partir desta constataà §Ãƒ £o, este estudo pretende apresentar e ressaltar a importAncia da mUsica, como auxiliadora na aprendizagem da là ¬ngua estrangeira (LE), neste caso, a là ¬ngua inglesa (L2). O objetivo e mostrar que o uso da mUsica pode auxiliar o educando no desenvolvimento das quatro habilidades: compreensà £o auditiva, compreensà £o oral, leitura e escrita. PALAVRAS-CHAVE MUsica. Aprendizado. Desenvolvimento. Comunicaà §Ãƒ £o. A importAncia do uso da mUsica para o ensino da là ¬ngua inglesa 1 Introduà §Ãƒ £o O ser humano e um ser musical. Podemos notar isso em qualquer tipo de evento ou comemoraà §Ãƒ £o. A mUsica e usada para expressar sentimentos ou mesmo para traduzir o grau de importAncia que cada um tem sobre determinado evento em sua vida. Porem alem de manifestaà §Ãƒ £o pessoal segundo Ferreira (2009) com a mUsica, e possà ¬vel ainda despertar e desenvolver nos aluno sensibilidades mais aguà §adas na observaà §Ãƒ £o de questoes prà ³prias à   disciplina alvo. Sendo assim, ao utilizarmos a mUsica em aulas de là ¬ngua inglesa, podemos despertar o desejo e o envolvimento do aluno, considerando tambem que ela e uma forma de comunicaà §Ãƒ £o comumente usada entre grupos em conversas, trocas de mensagens, lazer, festas, encontros, principalmente entre pessoas mais jovens. Porem nà £o podemos desconsiderar que, por vezes, a mUsica e caracterizada como outra linguagem, e dessa forma, pode apresentar barreiras ao profissional que intencione dela fazer uso, mas que nà £o domina essa tecnica ou   que se sente desconfortavel neste tipo de atividade. Nà £o e desconhecido que um dos grandes problemas enfrentados pelo professor de là ¬ngua estrangeira e o de procurar formas ou adaptar materiais para que o seu aluno aprenda e desenvolva os conhecimentos da là ¬ngua estrangeira. E mesmo quando, apà ³s pesquisas e tentativas, se desenvolve uma forma mais pratica de transmissà £o de dados e informaà §oes, o professor se depara com a falta de interesse do aluno, pois este percebe que seu aprendizado nà £o e completamente satisfatà ³rio. Qual educando nà £o se desencanta ao perceber que seu aprendizado da là ¬ngua estrangeira nà £o o habilita e capacita a se comunicar? Nerici (1985, p.11) afirma que praticar atividades nas quais o indivà ¬duo se revele mais eficiente; faz com que ele se sinta capaz, o que lhe confere auto-confianà §a. Alem disto, toda a atividade educativa deveria ser motivada na realidade. Esta deveria ser a fonte de motivaà §Ãƒ £o para se educar ou ensinar uma disciplina, principalmente quando falamos de linguagem e comunicaà §Ãƒ £o. Devemos aproximar o aluno da là ¬ngua e nà £o afasta-lo. Rivers (1975) menciona que a maneira ideal de desenvolver ao maximo a habilidade oral seria viver entre os falantes da là ¬ngua alvo. Acontece que, na nossa realidade brasileira, nem todos os alunos podem viajar, mesmo que por um espaà §o curto de tempo, para um paà ¬s falante de là ¬ngua inglesa, neste caso, a fim de praticar o que vem aprendendo em seu conteUdo escolar e ampliar seu vocabulario. Um dos principais fatores no aprendizado de uma là ¬ngua estrangeira e a habilidade e oportunidade de pratica-la, testar sua elasticidade[1] (Rivers, 2000 p.94, traduà §Ãƒ £o minha[2]). Para que o educando tenha o melhor aproveitamento da là ¬ngua inglesa, o professor muitas vezes, precisa descobrir ou adaptar tecnicas que propiciem bons resultados de aprendizagem. O material didatico atualmente usado em algumas instituià §oes educacionais ou escolas de idiomas, em certos aspectos, nà £o fornece bases necessarias para o real aprendizado de um idioma estrangeiro. Sà £o livros muitas vezes compostos de conteUdo ultrapassado ou que nà £o condiz com a realidade. Ou seja, a là ¬ngua inglesa que se ensina nà £o e a que e falada, por um falante nativo. Como consequà ªncia, por vezes o aluno se sente desmotivado, pois nà £o se acha capacitado em aprender a L.E. , ou simplesmente por nà £o entender o que e falado em series de TV, filmes, programas de variedades etc. E o pior e que essa desmotivaà §Ãƒ £o pode afetar diretamente o educador, que nà £o và ª o resultado de seu esforà §o em ensinar a L2. O educando precisa se familiarizar com a realidade. Essa realidade deve ser atraente a ele, a fim de que este queira conhecà ª-la, e sinta que pode atuar nela. Metodologias especializadas para o ensino de là ¬nguas estrangeiras orientam enfaticamente que um bom aprendizado requer interaà §Ãƒ £o entre aluno e là ¬ngua a ser aprendida, mediada ou liderada por um professor. Este professor deve ter, como qualidades essenciais, um grau de lideranà §a tanto quanto sensibilidade, percepà §Ãƒ £o e afeto. Quando um professor demonstra essas qualidades, os alunos perdem o receio de se atrapalharem com os exercà ¬cios, principalmente diante dos colegas, pelo contrario, tà ªm desejo de interagir e se expressar. Acrescido a isso, o uso de materiais como filmes, jornais e textos de gà ªneros variados, mUsicas e a interaà §Ãƒ £o com os costumes, farà £o   com que esses alunos compartilhem suas opinioes acerca da cultura da là ¬ngua alvo (Rivers, 2000). 2   MUsica para ensinar Ferreira (2009 p.14) define que uma comunicaà §Ãƒ £o efetiva e Compreender aquilo que faà §o com a maneira pessoal de expressar-me e ser compreendido por aqueles que me cercam. Rivers (1975), por sua vez, afirma que a aprendizagem da habilidade auditiva e de compreensà £o deve ser desenvolvida com exercà ¬cios para os estagios de identificaà §Ãƒ £o e retenà §Ãƒ £o. Nà £o estamos apenas falando do exercà ¬cio de retenà §Ãƒ £o de informaà §oes e repetià §Ãƒ £o de palavras, mas sim da real comunicaà §Ãƒ £o com um mundo globalizado, sendo assim, com linguagens e sinais. Trabalhar com exercà ¬cios que fogem da realidade ou que sà £o construà §oes artificiais nà £o produzira o resultado esperado de aprendizado, pelo contrario, pode confundir o aluno na hora em que a este forem requeridas a compreensà £o ou comunicaà §Ãƒ £o na là ¬ngua alvo. Rivers (1975) faz objeà §Ãƒ £o a afirmativa de que se ao aluno forem ensinadas a leitura, a escrita e a gramatica de uma maneira adequada, ele aprendera a falar rapidamente, de maneira fluente e natural, no momento em que se encontrar numa situaà §Ãƒ £o em que o uso oral da là ¬ngua lhe seja importante. Analisando o aprendizado, de uma forma geral, nà £o podemos deixar de constatar que e essencial o interesse do aluno. Sera uma tarefa ardua e inglà ³ria tentar desenvolver algum tipo de habilidade em alguem que nà £o sente empatia pelo assunto a ser estudado; ela deve ser despertada. Nerici (1985, p.12) afirma que o conhecer algo traz como consequà ªncia empatia acompanhada de um agir responsavel em relaà §Ãƒ £o a esse mesmo algo. Ao entrar em contato com o universo que e a là ¬ngua estrangeira, e neste caso, com o auxà ¬lio da mUsica, o aluno tende a se aprofundar, por empatia, no conhecimento e na aquisià §Ãƒ £o gramatical, lexical, cultural da L.E. . Aos poucos, este educando vai ampliando seu conhecimento, promovendo assim seu efetivo aprendizado. Nà £o se trata apenas do conhecer informal, mecAnico, mas de um conhecimento vivo. Atraves de metodos, analises e releituras de formas de ensino, nà ³s professores podemos criar uma ponte entre o aluno e o conhecimento, de uma maneira agradavel, interessante e ampla. A realidade que nos deparamos quando observamos alunos dentro do contexto escolar por vezes e preocupante. Existem educandos que sà £o naturalmente propensos ao estudo e ao desenvolvimento de uma L.E. Mas sà £o alguns. Deparamo-nos com um grupo que e falante de uma mesma là ¬ngua materna, porem com propà ³sitos e motivaà §oes e interpretaà §oes particulares. (Brown, 2001). Se os educandos hoje sà £o ecleticos, e o que os norteia tem diferentes cores e formas, nà ³s, enquanto professores, precisamos encontrar um ponto em comum, ou pelo menos, tentar desenvolver atividades que mantenham a dinAmica da aula e proporcionem a aquisià §Ãƒ £o da là ¬ngua estrangeira. A interaà §Ãƒ £o entre a sua abordagem e a atividade em sala de aula e a chave para o dinamismo no ensino. Os melhores professores sempre correm alguns riscos calculados em sala de aula, tentando uma ou outra atividade nova. [3] (Brown, 2001 p.40). A proposta e a abordagem de exercà ¬cios que usam   esta estrategia para exercitar a memà ³ria (aquisià §Ãƒ £o de vocabulario); as habilidades cognitivas (raciocà ¬nio e significado de expressoes); e afetivas (simpatia pelo grupo e/ou cantor). Nà £o se trata mais de privilegiar a gramatica ou a comunicaà §Ãƒ £o, mas de promover o conhecimento e o reconhecimento de si e do outro. Brown (2001) sugere que o professor motive os seus alunos por meio de atividades que desenvolvam compreensà £o, autoconfianà §a, interesse pela là ¬ngua e cultura. Segundo Rivers (1987) a mUsica promove interaà §Ãƒ £o nà £o somente do aluno-aluno, mas tambem do professor-aluno. Ha uma troca de conhecimentos e discussà £o sobre determinado aspecto, dentro da mUsica que esta sendo utilizada em determinado exercà ¬cio. Atividades musicais tà ªm a capacidade de promover e desenvolver quatro estagios ou habilidades: preparaà §Ãƒ £o, compreensà £o, expressà £o e reaà §Ãƒ £o. e por esse motivo   que e um recurso que promove resultados satisfatà ³rios tanto para   o professor quanto ao aluno. O uso de mUsica e canà §oes de maneira organizada, com letras de facil interpretaà §Ãƒ £o e com pouca repetià §Ãƒ £o descansa o grupo de alunos, quando eles està £o envolvidos em atividades gramaticais, por exemplo. Ha tambem outro fator importante que e a motivaà §Ãƒ £o. O educando que esta motivado com determinado exercà ¬cio tem melhor resultado. Rivers (2000, p.95) afirma que ha um elemento motivacional especà ¬fico no ensino de mUsicas em là ¬ngua estrangeira. Em inglà ªs, que e a là ¬ngua da mUsica pop, este fator motivacional e evidente. [4]   De fato, a mUsica da acesso à   parte reacional do aluno, fazendo-o sentir o que esta sendo dito ou a mensagem que se esta passando atraves da letra. (Rivers, 2000). A mUsica e uma das maneiras que usamos para nos exprimir e interagir com o outro. E por ser uma ferramenta poderosa de comunicaà §Ãƒ £o, e possà ¬vel usa-la no aprendizado da là ¬ngua, para facilitar a compreensà £o e a absorà §Ãƒ £o do insumo de conhecimento teà ³rico. A tecnologia eletrà ´nica, atualmente, facilita de forma ampla o uso da mUsica em sala de aula, pois hoje, e muito facil ao aluno e ao professor disporem de aparelhos portateis, ou ainda, ter acesso a uma vasta e diversificada quantidade de mUsicas via internet. No entanto, toda essa diversidade musical deve ser usada de maneira direcionada. Do contrario, o aprendizado com a mUsica passara a ser sà ³ mais uma aula com mUsica. Quase um passatempo. Existem diversas formas musicais. Dentro dessas formas, distribuem-se os varios gà ªneros. A escolha do gà ªnero mais adequado para um resultado satisfatà ³rio no aprendizado e absorà §Ãƒ £o por parte do aluno e de extrema relevAncia. Ferreira (2009 p.25) ressalta que hoje sabemos a relaà §Ãƒ £o à ¬ntima que a mUsica tem, por exemplo, com disciplinas como a arte (em geral), a là ¬ngua (portuguesa, inglesa, italiana, latina etc), a histà ³ria, a matematica, a fà ¬sica [. . . ] Trata-se de uma arte extremamente rica e que dispoe de farto e vasto repertà ³rio, acessà ¬vel em qualquer lugar no nosso planeta. No entanto, quando nos propomos a usar a mUsica associada a uma outra disciplina, que nà £o a prà ³pria arte musical e suas caracterà ¬sticas, constatamos que o aluno associa essa atividade ao lazer e diversà £o e nà £o especificamente ao aprendizado. Nà £o e incomum os educandos nà £o levarem as aulas com mUsica a serio, o que pode causar desordem e barulho, atrapalhando inclusive salas vizinhas. Esta constataà §Ãƒ £o nà £o e notada somente nos alunos; o prà ³prio professor pode ter influenciado este tipo de comportamento, ao tratar atividades com mUsica, nas aulas de inglà ªs, de maneira inapropriada. Para que problemas provenientes da falta de organizaà §Ãƒ £o e inabilidade sejam evitados, a mUsica que sera usada nas aulas deve ser cuidadosamente avaliada; da mesma forma que seu conteUdo e qualidade do audio. Sons baixos, ruidosos, gravaà §oes de baixa qualidade e de difà ¬cil compreensà £o mais incomodam que auxiliam Canà §oes em inglà ªs, a exemplo de milhares de outras canà §oes, nà £o tà ªm a intenà §Ãƒ £o de ensinar a là ¬ngua inglesa. Para sua composià §Ãƒ £o, seus autores usam as mais variadas composià §oes linguà ¬sticas e recursos estilà ¬sticos, expressoes idiomaticas, gà ¬rias, para expressar um ponto de vista, um aspecto cultural, fazer um protesto contra injustià §a social ou polà ¬tica. E toda essa combinaà §Ãƒ £o permite-nos introduzir o aluno na cultura da L2. Tomemos, como exemplo, um trecho retirado da mUsica Crazy[5], do grupo norte-americano Simple Plan. Tell me whats wrong with society. When everywhere I look I see. Young girls dying to be on TV. Wont stop til. Theyve reached their dreams. Diet pills, surgery. Photoshop pictures in magazines. Telling them how they should be. It doesnt make sense to me Nestas duas estrofes podemos encontrar aspectos culturais atuais: (Garotas morrendo para aparecem na TV[6]); podemos abordar o uso de contraà §oes, muito comuns na là ¬ngua falada (Whats, til);   alem de explicar ou mesmo retomar os Modal Verbs (Does/doesnt, Will/wont).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Para que a mUsica, uma forma de linguagem que apresenta em sua composià §Ãƒ £o aspectos complexos, seja usada com sucesso, o professor deve dedicar-se ao seu estudo, procurando compreendà ª-la, considerando os sons e ritmos variados, ou seja, a sua amplitude. Este professor deve estar disposto a aceitar o desafio, vencer a timidez, caso nà £o o tenha feito ainda, de usar e disponibilizar tanto a tecnologia, quanto de seu prà ³prio talento musical. Deve explorar e desenvolver atividades musicais a fim de ampliar aspectos culturais, como expressoes idiomaticas, gà ¬rias, abreviaà §oes e coloquialismos. E ficar atento aos resultados que o uso de mUsicas em sala de aula pode lhe proporcionar. Nà £o se trata de aprofundamento na teoria musical, ou suas raà ¬zes e histà ³ria. A proposta aqui e fazer uma ponte entre a disciplina de là ¬ngua inglesa e a mUsica. A mUsica alem da arte de combinar sons, e uma maneira de exprimir-se e interagir com o outro, e portanto, devemos compreendà ª-la. (Ferreira, 2009). 3 Inteligà ªncias MUltiplas na sala de aula Inteligà ªncia musical A escola com a qual trabalhamos hoje passa por mudanà §as significativas a cada dia. Sà £o novas tecnologias, novas metodologias. O aluno esta muito mais crà ¬tico ao aprendizado, e fà ³rmulas muitas vezes usadas nas salas de aulas nà £o dà £o mais o mesmo resultado. A escola que nà ³s educadores visualizamos busca estimular o profundo entendimento dos alunos a utilizarem conhecimentos adquiridos para resolverem tarefas e problemas com os quais se deparam na comunidade e ambiente em que vivem (Gardner, 1993 apud Armstrong, 2001). O aluno hoje, nà £o deve aprender somente teoria. Ele deve usar toda a informaà §Ãƒ £o adquirida em prol de seu desenvolvimento e inserà §Ãƒ £o num mercado cada vez mais global. Mas para que esse convà ¬vio real, numa sociedade bilà ¬ngue aconteà §a, a escola de hoje tem a missà £o de mediar ou auxiliar esse aluno. O està ¬mulo ao uso e compreensà £o da L2 deve acontecer de forma familiar. Isso evitara o fracasso do professor, e derrubara problemas inerentes à   abordagem sou obrigado a aprender uma L2, discurso muito comum encontrado hoje em dia. A proposta e o uso de algum mecanismo que faà §a esse aluno se sentir familiarizado com tanta mudanà §a à   sua volta. Na Europa Oriental, ha vinte e cinco anos, pesquisadores em educaà §Ãƒ £o descobriram que os alunos conseguiam gravar mais informaà §oes na memà ³ria se escutassem a exposià §Ãƒ £o da materia, pelo professor, com sons musicais ao fundo. E se a mUsica promove este conforto e sucesso, essa descoberta e uma forte aliada para qualquer professor de là ¬nguas. Porem nà £o podemos desconsiderar que quando falamos do uso da mUsica, tambem temos outros fatores envolvidos em resultados satisfatà ³rios. Ha alunos que, naturalmente, sà £o predispostos à   linguagem musical. Sà £o aqueles que tà ªm uma aptidà £o nata à   mUsica. Neste caso, o uso desta linguagem para o aprendizado tera excelente resultado, pois estarà £o envolvidos alem da aquisià §Ãƒ £o de conhecimentos, o fator emocional, o prazer, a receptividade. Quanto aos educandos que nà £o possuem uma inteligà ªncia musical nata, se houver o desenvolvimento de atividades que propiciem integraà §Ãƒ £o e comprometimento no aprendizado, os resultados tambem serà £o satisfatà ³rios. Isso vale tambem para desenvolver tal habilidade em educadores, se estes se considerarem nà £o possuidores de inteligà ªncia musical. Devemos lembrar que ao falar de atividades com mUsica nà £o estamos considerando somente o cantar em grupo, ou mesmo, repetir palavras dentro de um contexto. Estamos abordando tecnicas e exercà ¬cios de concentraà §Ãƒ £o, predisposià §Ãƒ £o e relacionamento com uma determinada atividade linguà ¬stica. Nà £o e tarefa facil definir padroes de enquadramento, para se chegar num consenso se um aluno e ou nà £o possuidor de inteligà ªncia musical[7]. E tambem o objetivo principal e o aprendizado atraves da mUsica, resultando em desenvolvimento pessoal e intelectual. e importante sempre considerar que o mais importante em qualquer tipo de aula, ou atividade diferenciada, que se desvie do padrà £o e o resultado para a pessoa do aluno. Antes de levarmos adiante qualquer tipo de modelo de aprendizagem em um ambiente de sala de aula, baseado tambem, dentre tantas outras consideraà §oes, na inteligà ªncia musical, devemos primeiro aplica-lo a nà ³s mesmos como educadores. Armstrong (2001) nos adverte que um passo importante no uso da Teoria das Inteligà ªncias MUltiplas e determinar a natureza e a qualidade das nossas prà ³prias inteligà ªncias mUltiplas, buscando maneiras de desenvolvà ª-las na nossa vida. Somos educadores, mas tambem somos aprendizes. A melhor maneira de avaliar o desempenho de nossos alunos, e explorar de forma significativa as inteligà ªncias e examinando de maneira realista nosso desempenho diante das tarefas que propomos aos nossos alunos. Em vez de realizar tarefas com os alunos, podemos desempenha-las juntamente a eles. Por exemplo, podemos propor um teste, cujas perguntas se enquadrem numa avaliaà §Ãƒ £o das inteligà ªncias separadamente. A partir das respostas, alem de conseguirmos entender mais profundamente a sala, poderemos explorar e despertar o interesse dos alunos, de forma interpessoal. Perguntas como Aprender uma là ¬ngua estrangeira (inglà ªs) e relativamente facil para mim? ou Ouà §o as palavras em minha cabeà §a antes de là ª-las, fala-las ou escrevà ª-las? para medir a Inteligà ªncia linguà ¬stica; ou mesmo Minha vida seria mais pobre se nela nà £o houvesse mUsica? e ainda Conheà §o a melodia e a letra de muitas mUsicas? para medir a Inteligà ªncia Musical seria um exercà ¬cio revelador e envolvente para toda a sala. A teoria das inteligà ªncias mUltiplas e um modelo atrativo e interessante para nos auxiliar. Ela serve para avaliarmos a sala, como um todo, mas a nà ³s mesmos, pois nos desafia a superarmos nossas prà ³prias dificuldades e limitaà §oes. Armstrong (2001 p.32) orienta-nos da seguinte forma: Se vocà ª nà £o tem ideias para levar a mUsica à   sala de aula porque sua inteligà ªncia musical e pouco desenvolvida, pense em pedir ajuda à   professora de mUsica da escola ou a um colega com inclinaà §oes musicais. Cada aluno tem inclinaà §oes diferentes nas inteligà ªncias mUltiplas. Portanto, sabemos que determinados exercà ¬cios que usam ritmos e cAnticos serà £o bem aceitos por uns e rejeitados por outros. Devido a essa diferenà §a inerente a qualquer grupo heterogà ªneo, o professor pode usar estrategias variadas para a mesma aula. Aquele aluno que tem inclinaà §oes mais fà ¬sicas e verbais, por exemplo, podera nà £o se interessar por atividades musicais, mas apreciara exercà ¬cios do tipo preencha as lacunas ou complete o restante que falta na frase e assim por diante. Ja à  queles que apreciam o ritmo e a melodia, sera interessante exercà ¬cios orais e repetià §Ãƒ £o de expressoes e estruturas complexas, por exemplo, os phrasal verbs ou tempos verbais. Ao falar do exercà ¬cio da inteligà ªncia musical, Alvarez (2002) remete-nos ao fato de que tanto na Idade Media quanto no Renascimento, a mUsica ja era considerada um dos quatro grandes pilares da aprendizagem, juntamente à   geometria, a astronomia e a aritmetica. Armstrong (2001 p.83) reforà §a sua importAncia, relatando-nos que por milhares de anos, conhecimentos foram transmitidos de geraà §Ãƒ £o em geraà §Ãƒ £o por meio de mUsicas ou cAnticos. No seculo XX, os publicitarios descobriram que os jingles musicais ajudam as pessoas a lembrar o produto de seu cliente. Os educadores, todavia, demoraram mais para reconhecer a importAncia da mUsica na aprendizagem. Como resultado, a maioria de nà ³s tem milhares de jingles musicais comerciais na memà ³ria a longo prazo, mas relativamente poucas mUsicas relacionadas à   escola. Podemos ate criar um ritmo moderno, um rap ou um cAntico, associado à   aula que queremos explanar. Por exemplo, se colocarmos um ponto central que queremos ensinar numa aula expositiva, de forma rà ¬tmica, com repetià §oes, a sala toda podera se envolver tanto no conteUdo quanto no ritmo. Esse exercà ¬cio e muito comum entre os alunos, e sà ³ observar alunos cantarolando mUsicas e palavras em inglà ªs, nos corredores das escolas. Outro exercà ¬cio e convidar os alunos a criarem seus prà ³prios jingles ou canà §oes sobre o tema a ser estudado. Esse exercà ¬cio ajudara os alunos a sintetizarem a materia e a aplicaà §Ãƒ £o dos significados aprendidos, alem de proporcionar uma atmosfera mais descontraà ¬da e emocional para a aula. Se o professor tocar algum instrumento de percussà £o, ou qualquer outro instrumento musical tambem sera uma à ³tima contribuià §Ãƒ £o para bons resultados. Alem disso, podemos encontrar frases musicais, ou trechos de canà §oes que resumam algum ponto essencial da materia estudada. Tambem e possà ¬vel falar sobre literatura, usando ritmos opostos para sugerir situaà §oes mais calmas ou tensas, da peà §a Romeu e Julieta de Shakespeare, por exemplo. Armstrong (2001). Essas estrategias oferecem um grau de amplitude e criatividade consideraveis tanto para os alunos, quanto para os professores. O desafio maior   aqui e vencer a resistà ªncia quanto à   timidez e o envolvimento com o grupo que se esta trabalhando. 4 Traduà §oes e Versoes Existem hoje diversas formas, com resultados satisfatà ³rios, de se trabalhar com a mUsica em sala de aula. Podemos citar os exercà ¬cios mais comuns de preencha as lacunas em branco ate praticas mais elaboradas de traduà §oes. Atualmente e muito facil encontrar mUsicas na internet, que dispoem de traduà §oes. Isso pode ser considerado uma à ³tima estrategia de ensino pela facilidade e disponibilidade tanto para o professor quanto para o aluno. Considerando essa disponibilidade tecnolà ³gica, acessà ¬vel ate para as escolas de menor poder aquisitivo, podemos trabalhar uma analise de letras de hinos, poesias cantadas, canà §oes (esta Ultima muito mais comum e de facil traduà §Ãƒ £o). Nà £o podemos negar que muito do que e traduzido aos alunos, provem de nossa prà ³pria experià ªncia como professores ou tradutores. Porem, existem traduà §oes que sà £o verdadeiras perolas para a compreensà £o. Vejamos o exemplo da mUsica Im not dog no, de Falcà £o e Tarcà ¬sio Matos, uma versà £o do portuguà ªs para o inglà ªs da canà §Ãƒ £o Eu nà £o sou cachorro nà £o[8], de Waldick Soriano. A mUsica foi traduzida ao pe da letra. Sabemos que foi intencional, porem, com o uso desta canà §Ãƒ £o, o professor podera trazer à   tona erros que devem ser evitados ao lidar com letras e traduà §oes, e assim explicar expressoes idiomaticas e coloquialismos. Im not dog no, for live so humbleIm not dog no, for you be so very farYou dont know understand who is love, who is likeE eu ja estou querendo stay hereAnd so there I go away Eu nà £o sou cachorro nà £o, para viver tà £o humilhado Eu nà £o sou cachorro nà £o, para vocà ª estar tà £o longe Vocà ª nà £o sabe entender o que e amar, o que e gostar E eu ja estou querendo ficar aqui E assim, la eu ir embora As mUsicas de carater humorà ¬stico servem para descontrair a aula, alem de tornar o aprendizado atraente para a maioria dos educandos, sejam eles das mais variadas idades. Os alunos passam a aprender e adquirir conhecimento nà £o somente observando os acertos e construà §oes linguisticamente corretas, mas notando ou localizando os erros. Duas pessoas diferentes nà £o interpretam ou entendem um trecho exatamente da mesma maneira. A personalidade, experià ªncia e a referà ªncia de memà ³rias farà £o com que esta interpretaà §Ãƒ £o varie de aluno para aluno (Rivers, 2000). A contribuià §Ãƒ £o, por exemplo, que teremos ao interpretar uma mUsica, como exercà ¬cio em sala de aula, sera outro fator motivacional e por que nà £o dizer, uma promoà §Ãƒ £o à   relaà §Ãƒ £o   interpessoal   entre   o grupo, pois cada aluno trara uma versà £o diferente de um mesmo trecho de mUsica. MUsicas e canà §oes usadas como atividades conduzem naturalmente ao aprendizado ou aperfeià §oamento da là ¬ngua estrangeira. A pronUncia e entonaà §Ãƒ £o sà £o assimiladas com facilidade atraves de canà §oes na là ¬ngua alvo. Alem disso, segundo Rivers (2000, p.160) trabalhar com mUsica pop pode envolver quanto à   leitura sobre o cantor/cantora, acompanhar entrevistas com o cantor/cantora no radio ou TV, assistir os và ¬deos ou cantar as mUsicas[9]. O aluno, ao ser motivado a aprender as palavras, podera exercitar atividades diferentes sozinho e depois compara-las à  s dos colegas de classe. O professor inclusive pode se valer desta iniciativa do aluno e fornecer-lhe a mUsica com os espaà §os em branco para completar. 4.1   A TECNOLOGIA NA SALA DE AULA Quando alguem fala no uso de tecnologia e mUsicas em sala de aula, logo pensamos em computadores, ou nas aulas de computaà §Ãƒ £o na sala de multimà ¬dia da escola. A questà £o e que, tudo que nà £o seja cad

Physics of Snowmachining :: physics snowmobile snowmachine

Whether zipping along a winding trail, flying through the open flats, or powering up a steep hill snowmachines and the rider need to use physics to stay in control of the machine and themselves. The main compenents are the track, engine, skis and riding. Snowmachine tracks are essential to making a snowmachine move. Ever since snowmachines first originated in the late 50's designers have been finding ways to improve traction in a variety of conditions. Some of these conditions are driving on groomed trails, not groomed trails, overflow, and deep snow. The very first snowmachines had tracks with very bad traction. But you must realize that they weren't driving in the same conditions snowmachines of today can handle. Old machines were limited to readily used trails and very little powder. The tracks used on the old machines looked like the one shown in the picture below. The traction, the little raised bits of rubber, was minimal and the tracks weren't very economical either. The first attempts at making a track was using steel, which was too heavy, and rubber, which was to flexible and brittle at cold temperatures. Eventually manufacturers found the key ingredients. Kevlar tracks with imbedded nylon strands to reinforce and improve strength. A kevlar track is now the standard in today's snowmachines. Another key ingredient to the track is the paddles. Paddles are the pieces coming off of the track itself, a picture these paddles is shown below. This is what provides the traction for the snowmachine to move. In today's market these paddles come in sizes ranging from 1 inch to 3 inches. The saying "bigger is better" does not hold true for these paddles though. When the paddles get to big the rotating mass actually bogs the machine down and reduces performance. Polaris Industries have found, through the use of physics and other tests, that the most efficient paddle length is 2.4 inches. This length gives the most grip in deep snow while still being semi-economical on trails. Snowmachine engines come in two types, two-stroke and four-stroke. Two stroke engines are simpler, lighter, and cheaper to manufacture then four-stroke engines, "plus two-stroke engines also have the potential to pack about twice the power into the same space because there are twice as many power strokes per revolution than in four-strokes". There are other advantages two-stroke engines have which include not having valves which lowers weight and eases construction.

How to Get Completely Lost :: Essays Papers

How to Get Completely Lost The ability to get yourself lost may seem like a rather simple task. You may think this is as easy to do as just throwing the road map out the car door window and simply taking whatever road seems most appealing at the present moment. But to really truly get yourself completely lost to the point that you could end up one thousand miles or more from your originally planned destination while thinking you were going in the correct direction in the first place is an extremely difficult event all in itself. If you are interested at all in learning how to become completely lost while traveling, then please follow the succeeding steps. The first step you would want to take in order to get completely lost is to lose all your common sense. You would have to be the type of person who is so dull in the area of rational thinking that even if the correct directions were to be lit up like a sign on the Las Vegas strip, you would not have enough deductive reasoning skill to think that these might be the correct directions. If the thought of becoming completely lost has made you interested after reading the first step, then the second step should leave you even more enthusiastic than the first. The second step in the process of getting yourself completely lost would require you to need not have a care in the world. In other words, if the world were to burst into a fiery mass of molten flames and death for the entire human race was unavoidable; you would most likely look away from the situation. Instead of panicking or worrying about loved ones or precious possessions, you would just simply pass it off as if it were just another daily occurance. With this care-free attitude, you would then continue with your daily life doing whatever had preoccupied you before being so rudely interrupted with the events of the world erupting into a giant torch. If you are still interested in the thought of becoming completely lost after reading the first and second steps, then the third step in the process will sell you on the idea of becoming completely lost. The third step in becoming completely lost

Communicate In A Business Environment Essay

Learning Outcome 1: Understand the purpose of planning communication 1.1 Explain why different communication methods are used in the business environment. Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each form of communication will be chosen to which is applicable to the situation for example for a one-to-one/ team meeting will be best carried out face-to-face as it is the most effective way to make sure a point is understood properly, as it is a lot more personal and professional. Whereas if a company wants to distribute a monthly newsletter, this wouldn’t need to be as personal as a face to face, it could be carried out over email. Therefore this wouldn’t mean a employee would have to take time out of work and the messages can be sent on a large scale without taking much time to process. Read more:  Identify the different reasons people communicate  essay 1.2 Describe the communication requirements of different audiences. Communication styles need to be adjusted and adapted depending on the target  audience and situation. This is determined by considering which mean of communication is most effective whether it be written or verbal. The various requirements that may need to be catered for include age, gender and ethnicity and special needs. For example, younger people have shorts attention spans, while older people are more patient and are able to sit for longer period of time. Another example is making the visual communication more accessible such as large fonts for partially sighted people. When preparing verbal presentations people with special needs should be considered, such as people who lip read, so they can be positioned appropriately in the room. People with mobility problems such as wheelchair users may require wide aisles for easy access. If arranging group activities you will be required to consider the group of people so that a special needs member can cooperate. 1.3 Explain the importance of using correct grammar, sentence structure, punctuation, spelling and conventions in business communications. a Grammar The aim of having correct grammar is to ensure what is written is correctly understood. A sentence that contains grammatical errors can be difficult to read and can cause misunderstandings. It is important to use correct grammar whether writing or speaking to communicate effectively to help people get a better understanding and to express your communication more precisely and clearly. b Sentence structure It is important to use correct sentence structure in business communications so your writing has variation and isn’t all the same. Using a variety of sentence types can help emphasise different points and ideas. A good sentence structure allows the communication to be correctly interpreted whereas a poor sentence structure can be misinterpreted. c Punctuation It is essential to use correct punctuation to enable the communication to be readable and easy to understand. Punctuation is used in writing to separate sentences and clarify meaning. An error in punctuation can convey an inaccurate meaning to the one intended. d Spelling It is important to use correct spelling in business communications as standardising spelling makes it a lot clearer to understand the text. Incorrect spelling can lead to confusion, mistakes being made and communications being misinterpreted. One misspelled word can change the entire meaning of a sentence giving the reader the wrong message or impression. e Conventions It is important to use conventions in business communications to ensure the writing is in a easier format which the reader will be comfortable with. Conventions are the spelling, punctuation, capitalization, grammar and paragraphing making writing more understandable. This enhances the readability for the audience so they can fluently read the communication without having to stop and try figure out what was actually intended. The use of proper grammar and vocabulary is appropriate in business documents, such as emails and letters, as it is important in a working environment to form a professional respectable relationship with colleagues and customers. If sending an email or letter professionally for business use this would be in a very formal format, whereas if the email was getting sent to a friend the language would be very informal with possibly the use of flag or text talk. The use of conventions always needs to be adjusted depending on the audience, purpose and context. 1.4 Explain the importance of using appropriate body language and tone of voice when communicating verbally. A large part of face-to-face communication is made up of non-verbal  information and is expressed by body language and tone of voice. The tone of your voice includes the volume which you speak, the type of emotion you use and the emphasis placed on the words you use. The same sentence could have various meanings depending on which word is emphasized so it is important to us the appropriate tone when placing emphasis on words to draw the listener’s attention. Doing this incorrectly could mislay the wrong information and impression. Body language portray subconscious messages when communicating. Examples of body language include eye contact, facial expressions, composure and gestures. Body language is recognised instinctively, without having to be told what it means. When relaying messages a lot of the time it isn’t what you say it is how you say it and if your body language contradicts this, the message will not be clear to the audience.